Brand identity and graphic design
Gabriel Andrei Villanueva designs brand identities as small systems: a set of logo versions, colours with clear roles, type, and a short guide, plus the posters and social graphics that use them. The same system carries straight into the website.
Deliverables
What you get.
Logo set
A full logo, a compact mark for small spaces, and versions for light and dark backgrounds.
Colour & type
A palette with exact values and clear jobs, and one or two typefaces with sizes and weights.
Brand guide
A short guide your team will actually open, with the rules that keep everything consistent.
Print & social
Posters, campaign graphics and social sets sized for where they actually run.
Web-ready tokens
The brand’s colours and type as design tokens, ready for the website.
Process
How it runs.
Each step ends with something you can see and approve.
- Talk it through
What it should do, what it can skip and what matters most to you.
- Written plan
Scope, timeline and price in writing, before any work starts.
- Direction
A few routes for the mark and the palette, to choose one from.
- System
The logo set, colour, type and imagery rules, tested at real sizes.
- Guide & files
A short brand guide and every file you need for print and screen.
Toolkit
Tools & craft.
Software
- Figma
- Photoshop
- Canva
Craft
- Logo designA full logo and a compact mark that still works small.
- TypographyOne or two typefaces, with clear sizes and weights.
- Print designPosters and campaign graphics sized for where they run.
Proof
Related work.
Haydé Perfume
Personal Project
Flyers
Sweet Ghen
Admin Dashboard
Personal Project
FAQ
Questions, answered.
What people ask before starting brand identity & graphic design.
What is included in a brand identity?
A full logo and a compact mark, versions for light and dark backgrounds, a colour palette with exact values, one or two typefaces, guidance on imagery and voice, and a short guide that ties them together.
What is the difference between a logo and a brand?
A logo is one mark. A brand is the consistent set of choices around it, repeated everywhere a customer sees you.
Can you also design posters and social graphics?
Yes: posters, campaign graphics and social sets, made from the same brand system so they look like one business.
Will the brand carry over to my website?
Yes. The colours and type become design tokens in the website’s code, so buttons, headings and forms all follow the brand.
Not sure which one you need?
Tell me the problem. I will tell you what it takes, what it costs, and whether you need me at all.
- Written quote
- Fixed scope
- Reply within 24 hours